With the Golden Globes coming up next week, conversation has turned yet again to the importance of representation for women in Hollywood—both in front of the camera and behind it. Pioneering female directors like Ava Duvernay have broken barriers in recent years, and blockbusters like Wonder Woman have shown that films starring women can turn huge profits. A recent study by entertainment group Creative Artists Agency and tech company shift7 found that “On average, female-led films lead global box office revenue at every budget level for 2014-2017.” Those findings align with a prior analysis by the BBC, which found that women-led films nominated for last year’s Oscars were 33% more profitable.
Studies like these can help persuade film executives that gender representation isn’t just the right thing to do, it’s also good for business. Even as the business case for representation is being made, the #TimesUp and #MeToo movements have supercharged efforts to eliminate the structural, gendered inequities that keep women out of the industry.
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